Done deal! Gunners officially welcome Banque Du Caire to Arsenal
Arsenal have welcomed Banque du Caire as its official partner in Egypt, after announcing a deal had been struck.
Despite the fact Arsene Wenger has left the club and the Gunners have failed to once again get back into Champions League football or challenge for the Premier League title, they are still one of the most lucrative clubs in world football.
But as part of the launch to celebrate the partnership with Banque du Caire, who have a three-year agreement with the club, they have branded all 250+ branches with Arsenal memorabilia for their customers to enjoy.
They also have access to the Gunners first-team players and club legends to generate content and develop marketing campaigns.
Egyptian international Mohamed Elneny plays for Arsenal and Banque du Caire becomes the club’s second official partner in the country.
Vinai Venkatesham, Arsenal Chief Commercial Officer, said on the official Arsenal website: “We are delighted to be partnering with Banque du Caire, our second official partner in Egypt. We have huge support in Egypt with more than 2.5million followers on Facebook. We look forward to developing some exciting initiatives together for both Arsenal and football fans in Egypt.”
Tarek Fayed, Chairman and CEO of Banque du Caire, said: “Arsenal is one of the world’s most renowned football clubs, and we are exceptionally proud to be associated with them.
They share a number of Banque du Caire’s most important values, especially our unique sense of heritage and history. The partnership is set to be mutually beneficial for both parties as we work together to drive engagement for our clients, staff, and Arsenal fans across our nationwide footprint.”